Faculdade Presbiteriana Mackenzie Brasília
Institutional campaign to communicate new brand positioning
Challenge
Institutional campaign that works on the new communication positioning “What you learn becomes you”, which highlights the beauty that exists in the construction of a person's character, values and knowledge. The new communication is focused on the Brasília market, where, in addition to the college, it has a presence in the undergraduate, graduate and EaD market.
Solution
A delicate and classic style but yet modern to represent the taylored work of the Studio. It was a great pleasure to conceptualize this brand identity because this project was all about essence and the delicate experience of scented candles, made of pure vegan wax.
Technical Sheet
Client: Mackenzie
Ad Campaing Name: Aprender
Studio: Digital Group
Attendance: Gizele Dias e Bianca Estrella
BI, media e planning: Tatiana Lobão, Pedro Carvalho, Paula Teixeira, Bruna Alencar e Victor Eiras
Media: Nadine Lobo e Pedro Costa
Creatives: Saulo Angelo, Filipe Gomes, Magdy Selmy, Hugo Michels
Final Art: Valdemar Silva
TI: André Del Bianco
Approval: Walter Ribeiro, Domingos Spezia, Solange Foizer, Daniel Grandolfo, Erick Cardeal, Luciana Furtado e Rafael Querrer.
Film Production: Piccolo Filmes
Scene Director: Renato Cabral
Photography Director: Bruno Zotto
Audio Production: Carbono Sound Lab