Caixa Econômica Federal
(Largest Public Bank in Brazil)

Social media campaign targeting housing

Challenge

Introduce the different aspects of the housing theme before launching the new stage of the governamental project Minha Casa Minha Vida (My House My Life).

Solution

A series of posts to show that a house represents more than an address, it represents new life at different stages of life.

Illustration: Nelson Cordeiro

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Universidade Católica de Brasília