My name is Magdy Blass Selmy. I am a Brazilian Senior Experience Designer with a bachelor's degree in Advertising, specializing in Art Direction. I have experience brainstorming and crafting concepts and frameworks and a good knowledge of front-end coding development in HTML, CSS, SASS, and WordPress.
I am currently a Senior Experience Designer at POWER SHIFTER Digital, where I focus on ensuring user needs are at the heart of our designs. I provide support and strategic oversight on various activities, including identifying areas for improvement, gaining insights, and making recommendations to enhance the overall user experience. My client portfolio includes esteemed organizations such as the Government of British Columbia, TELUS, lululemon, BC Parks Foundation, and the National Veterinarian Association.
Before my current role, I worked as a User Experience Designer at CNP Seguros Holding Brasil, a part of the CNP Assurances Group (Insurance Corporation). I played a key role in creating an end-to-end digital branding ecosystem for their products. I have worked with a diverse range of clients, including Caixa Econômica Federal (Federal Public Bank in Brazil), Caixa Seguradora (Private Insurance Corporation in Brazil), Instituto Nacional de Colonização e Reforma Agrária-INCRA (Governmental National Institute for land reform in Brazil), Universidade Católica de Brasília (Private University in Brasilia), Faculdade Mackenzie Brasília (Private University), Laboratório Sabin (Private Health Laboratory), Compostar Orgânicos (Local organic farm market business), and many others.
With over 15 years of experience in the communication and design field, I have a strong foundation in Agile methodologies and Design Sprints. I am always eager to delve into the rationale behind decision-making and enjoy exploring how creativity influences human behaviour. I am passionate about integrating new technologies into my work and am a problem solver.
When I'm not immersed in the design world, I find joy in outdoor sports, particularly trail running, which has become a passion and a catalyst for adopting a more vibrant lifestyle. I am also an avid art enthusiast and a music lover.