Challenge
This is a work-in-progress project.
I was signed up to create the visual identity and website for a social project called Mi.R.A.H. (Misoginia, Racismo, Assédio, Homofobia), which in Portuguese is an acronym for Misogyny, Racism, Harassment and Homophobia. Also, Mi.R.A.H. is similar to the verb "Mirar" in Portuguese, which means aim or target.
Solution
The project aimed to bring visibility to real-life stories of people who have experienced discrimination.
Identity
The solution came from the idea of sonar waves. Waves that detect the presence of objects that aren't visible create a correlation to acts of discrimination, as sometimes they aren't visible at first sight. Reinforcing that discrimination is under surveillance.
The solution came from the idea of sonar waves. Waves that detect the presence of objects that aren't visible create a correlation to acts of discrimination, as sometimes they aren't visible at first sight. Reinforcing that discrimination is under surveillance.
Website
We conducted research to gather information about discrimination and stories. Subsequently, the ideation process led to the development of a content hub for the solution, guided by the research's gathered information. We established three macro areas for the site:
We conducted research to gather information about discrimination and stories. Subsequently, the ideation process led to the development of a content hub for the solution, guided by the research's gathered information. We established three macro areas for the site:
• Na pele (In the skin);
• De onde eu venho (Where I came from);
• Aos dados (Data).
• De onde eu venho (Where I came from);
• Aos dados (Data).
For the strategy to create awareness, we decided to mix a real-life story with real news about the same type of discrimination to show that the same story is still happening to another person.
The Logo
Mi.R.A.H. Content Hub
