Campanha Vestibular 2018
Challenge
2018. YouTuber is a profession. Lifting a tire is a sport. Meetings of people take place at a distance. Learning is interactive. But, what about... what about communication from the Catholic University of Brasília? Did he really follow the public's modernity?
Solution
To attract young students in 2018, a truly innovative campaign was created in Brasília. Planning, Business Intelligence, creation, media, production, technology... All in a single, aligned effort to put integrated and mostly interactive communication on the streets and networks, transforming media and public receptivity.
